MacKay & Hughes

Consumers are demanding more from their food. Attributes such as good taste, proper cooking characteristics, uniform sizing, attractive appearance and better nutritional characteristics play an important role in determining whether consumers purchase potatoes or not. The need for better product is the fuel for the innovation in variety development at MacKay & Hughes.

Sunrain our growing and farming joint venture and our exclusive variety development company, works with international seed breeders to breed potatoes that meet specific consumer requirements. Sunrain has become the centre of a variety sharing program, that sees breeders collaborating from different parts of the world to create better varieties for the discerning customers of today. The process of breeding a variety, testing it for sustainability, and bringing a new variety to the market takes many years and the cost associated with this work is very substantial