The Canadian Produce Marketing Associations has been a core component of the Canadian and International marketplace for almost a century. This year the 93rd CPMA Annual Convention & Trade Show took place in beautiful Vancouver, B.C. This annual showcase of industry innovation, education and networking is the only event of its kind in Canada and is our opportunity to meet current and future business partners while supporting the CPMA.
It brings together our industry partners, competitors and suppliers under one large convention centre roof and we look forward to it every year. This is truly a passionate group of people who have a common goal of growing and selling fresh produce which in turns provides families across the USA & Canada with healthy food.
This year the focus of our booth aligned with our company’s core values: Health, Fresh, Growth and Energy. Showcasing potatoes as fresh, organic & true to our roots of what we do. The potato art mural was to showcase exactly what we are about – Canadian! We commissioned a native Vancouver artist to do the potato art mural. The rest of our booth is organized to showcase our four product groupings so it’s easy for our customers to see our products: Nutrispud, Specialty Items, EarthFresh Usage Program (The Right Potato for the Right Cooking Job) and Organics. We offer something for everyone. Our graphics also represent who we are and what we do – one of our marketing missions is to promote potatoes as a healthy food item and an important part of our diet.
We’re Diggin’ Potatoes!
Stephanie Cutaia, Marketing Director