The CPMA 2023 Trade Show happened and it was amazing! The Canadian Produce Marketing Association (CPMA) held its annual convention and trade show at the Metro Toronto Convention Centre, April 25-27, making it CPMA’s biggest show yet. With over 2,500 people in attendance, EarthFresh was more than happy to not only showcase its products, but also introduce its newest product to CPMA 2023, Fast. Fresh. Gourmet.™
We kicked things off on Monday, April 24, at the CPMA Directors and New Members Reception with a few members from our leadership team. The reception gave us the opportunity to be introduced to new and longstanding CPMA industry members. On Tuesday, we enjoyed an exciting evening at the Chairs Welcome Reception at Steam Whistle Brewing Locomotive Hall – the historic John Street Roundhouse that once served as the Canadian Pacific Railway company’s steam locomotive repair facility.
The CPMA 2023 schedule really got rolling that Wednesday at the Delegate and Companion breakfast, attended by our CEO and marketing team. Also attending the breakfast was Keynote Speaker, Josh Linker, a world-renowned expert on innovation, disruption and hyper-growth leadership. Linker spoke about taking risks and recognizing how innovation begins in ALL departments.
Later that afternoon, our EarthFresh leadership team attended the Delegate Lunch and the ribbon was officially snipped at 1:30pm pending the sold-out show floor. Over 30 of our staff members greeted past, new and future customers of EarthFresh.
That Wednesday evening, we were delighted to have dinner with a few clients. We truly enjoyed our time with them. After dinner, we attended the CPMA 2023 After Party at the InterContinental featuring a country music fest fit for fun and networking.
On Thursday the trade show doors opened once more and we won the Best Island Booth award! The smell of fries and offers of draft beer may have lured trade show attendees to the EarthFresh booth; however, we’ve done this in the past. This year – we featured our new innovation, fresh, fast microwave bags that brought a colourful pop to our booth. Our new self-saucing bag was introduced, highlighting our microwave-ready potatoes, brussels sprouts and carrots – Fast. Fresh. Gourmet – that comes in 14 flavours.
CPMA 2023 wrapped up Thursday evening at the Annual Banquet with great entertainment and excellent food choices. The banquet provided an opportunity to learn more about those who put CPMA together and was truly a great way to wrap up a successful week.
You can find a full list of the Fast. Fresh. Gourmet ™ products here.
