Experience What’s New at EarthFresh
New Products. New Programs. Real Innovation.
What to expect this year
This year, we’re bringing more innovation to shelf with products designed for today’s shopper — from premium everyday potatoes and restaurant-quality bakers to globally inspired varieties, convenient meal solutions, and elevated baby potato offerings. Every program is built with purpose: stronger shelf presence, better eating experiences, and packaging that protects quality while driving purchase decisions.
Scroll below to explore what’s new for 2026 and see how EarthFresh continues to deliver innovation from field to shelf.
The Butter Potato Program
A premium potato program rooted in flavour, performance and consistency. The Butter Potato Program has been completely reimagined. With a renewed focus on variety selection, flavour, cooking performance, and visual appeal – these potatoes aren’t just better, they’re built to perform.
New - Air Fry Kits
Introducing our Potato Air Fry Kit—the perfect all-in-one solution for busy families looking for a fresh, healthy, and convenient meal. Each kit includes premium potatoes and a flavorful sauce, making it easier than ever to whip up crispy, golden potatoes in minutes.
2lb organics in poly-mesh bags
Smarter Packaging for Organic Potatoes
Our B-size organic potatoes are packed in a next-generation bag designed to protect quality from shelf to home. A light-blocking front helps prevent greening and extends shelf life, while the breathable mesh back promotes airflow to maintain freshness.
It’s performance-driven packaging that reduces shrink — without compromising visibility or appeal.
Potatoes of the world
Potatoes of the World is a curated collection of distinctive varieties chosen for their exceptional flavour, texture, and cooking performance. From the creamy richness of El Dorado Gold to the striking white flesh of Polar White, and the bold red appeal of Scarlet Star, each variety brings something unique to the table.
Potatoes of the World turns everyday potatoes into a premium culinary experience—where every variety has a story, a purpose, and a perfect place on the plate.
Petites baby potatoes
Fresh Baby Potatoes, Dug from Rich Soil
Steakhouse gourmet russet potatoes
Steakhouse Bakers brings the restaurant-quality baked potato experience home. Sourced from premium large-size russets chosen for consistent sizing, fluffy texture, and reliable baking performance, this program is built to deliver the same steakhouse-quality experience trusted by top restaurants across North America.
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